There are so many resources, products, and services that will make your journey into private practice easier, more productive, and informative. Check out the recommendations below to be both prepared and successful in your endeavor. Please note that some of the recommendations contain affiliate links (thanks for supporting me!).
My business cards are pretty sweet if I do say so myself. I’m always getting compliments on their shape, design, and feel. MOO does an excellent job and only produces high quality products. If you want to stand out, you’ve got to get these cards. I personally order the square business cards with the rounded edges. I also hand out the mini cards to colleagues so they can pass them along for referrals. Click here to receive 25% off your first order. While you are ordering, be sure to add a free sample pack so that you can experience many of the products that MOO has to offer.
I got a great deal on an HP printer for my office. But ink cartridges for printers can be super expensive. Until recently, I would be really careful about conserving ink and be very selective about what I printed. But once I enrolled in the HP Instant Ink program, printing is now actually affordable. You pay between $2.99 – $14.99 per month and you can print between 50 – 500 pages, depending upon your plan, and cartridges are automatically mailed to you when you are getting low on ink. My clients appreciate all the helpful printouts I am able to give them. You can try out the program for one month free with this link!
I remember being so happy when I discovered Canva! It’s a graphic design website that can be used by both professionals and beginners. Canva has a drag-and-drop format and gives you access to photographs, fonts, and graphics. I use Canva to put together beautiful social media and web graphics and designs for my businesses. Canva’s basic version is free to use, and you can also upgrade to Canva for Work which gives you access to additional features. I highly recommend it to make high quality, brand consistent designs for your practice. Check it out here!
John Clarke is all about business made human and he knows what it’s like to feel lost and confused when it comes to building your brand, crafting a clear message, and overcoming your fear of digital marketing. If you want help building a better private practice and you want to fill the empty slots on your calendar, John is your guy. He helps therapists just like you. Check out John’s offerings here. Also be sure to check out John’s podcast, The Private Practice Workshop.
The Abundance Party is a monthly membership site for therapists who want to grow their practice. For a monthly fee of $39, you get access to courses, trainings, and a supportive community – with new content being added monthly. If you know anything about the amazing Allison Puryear of Abundance Practice Building, you know this party is going to be rocking! You will learn about marketing fundamentals, get scripts and templates to help you get clients, and find support to hone in on your niche. What are you waiting for? Join the Party!
Flywheel is my top choice for website hosting! It’s custom built for the WordPress platform. You get fast load times, a free SSL certificate so that your site is secure for visitors, and nightly backups so you can rest easy knowing that your beautiful site is safe. All clients are on VPS – not shared – servers. Flywheel knows WordPress! And, not to mention, they have a beautifully designed user interface. Host your awesome WordPress site here!
If you’re a therapist here in Asheville, I have the photographer for you! Sarah’s Business Branding Photography is perfect for therapists in private practice. If you have a great website, you’ll need great photos too. With Sarah you will be able to get awesome headshots that show your true personality, high-quality photos of your office so that clients can get a feel for your space, as well as other branded photos that you can use for social media posts and throughout your website. I couldn’t be happier with my photos! You can see her work peppered through this site. Check out her portfolio too!
Therapy Den is a therapist directory for the modern world, and has a mission to challenge racism, homophobia, transphobia, and other forms of discrimination. This directory reflects the values of the profession and makes it easy for clients to find a great match in a therapist. Currently Therapy Den is in a beta testing period and it’s FREE to sign up and create your profile. Once the free promo is over, your monthly cost will be $20-$30. Therapy Den rocks and has the potential to replace the other out-dated and controversy-ridden directory. What are you waiting for? Sign up here!
Being Seen is a new therapist directory that I just love! It’s a great model that will ensure that you are Being Seen in your area, as the number of profiles are limited based on the population of your city. This means that your profile will not get lost on page 397. Being Seen provides membership incentives and is much less expensive than other therapist directories. The cost is a one time payment of $100 for members of Open Path, and there’s a satisfaction guarantee so there’s nothing to lose. Click this link to secure your spot on Being Seen.
Building Your Ideal Private Practice is a classic, and is one of the most highly recommended practice-building books. In this book Lynn Grodzki coaches and supports therapists on their private practice journey, no matter what stage of development they are in. There are checklists, exercises, and case examples to help you improve your mindset and increase your knowledge of the business side of private practice. I revisit this book often to find support at different stages of growth. I’ve found it very helpful, and I know you will too. Order your copy today.
The book Profit First has changed my life. That’s quite a statement, but listen up. Even as someone who is educated in business matters, when I opened my practice, I was still unsure of what exactly to do with my money. I knew that I needed to put back some money for taxes, but what do I do with the rest? How do I pay myself? After reading this book, all my questions were answered and I felt confident in managing the financial matters of my business. With well over 1,000 reviews, and still at a five star rating, you know this book is good. Order your copy today.
“When life brings you mountains, you don’t waste your time asking why; you spend your time climbing over them.” – AJ Darkholme