Hello there, and welcome back to the Mountain Practice Journeys podcast!
I’m your host, Cindy.
Here in Episode 47 I talk about why losing followers and subscribers is good for your business.
Here we go…
Episode 47 Show Notes Links
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Episode 47 Transcript
You’re listening to the Mountain Practice Journeys podcast: a comfy, cozy place for private practice introverts, highly sensitive therapists, and solopreneurs who help and heal.
This is the place for practical, nature-based, magickal support for your business and life.
Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy. Here in Episode 47 I’m going to talk about why losing followers and subscribers is good for your business.
Before we get started I wanted to share that I’m hosting a Spring Forest Retreat for introverted and highly sensitive solopreneurs this April with my colleague Jane Carter. We’ll gather in the beautiful mountains of Western North Carolina and support you to slow down, do less, and learn to trust your intuition so you can create a business and life that supports your creativity and soul. We want you to have a business that’s aligned with who you are and what you want.
You can visit mountainpracticejourneys.com/spring-retreat/ for more information. Early bird pricing is still available, but only through the end of this month. We hope to see you there!
Now on to the episode.
I didn’t know it at the time, but losing followers and subscribers would end up doing wonders for my business.
But let me start from the beginning…
I’m going to be honest, when I started my businesses it was pretty devastating to me when I saw that someone had unfollowed me, or had unsubscribed from my newsletter, or had otherwise indicated that they were not a fan of the work that I was doing.
When you’re starting a business, it can be really easy to keep track of every little like, follow, and subscribe, and use it as some sort of metric or validation that you’re worthy of owning a business or that you’re doing a good job. Which, in turn, means that every unlike, unfollow, or unsubscribe is somehow detrimental, or an indication that you are not worthy.
As a sensitive person, it was really hurtful when this “validation” was stripped away from me. I wanted to please everyone and ensure that no one was ever upset, especially over something that I said or did.
Don’t do this. Don’t try to please everyone. And don’t care so much about what other people think of you. I know, easier said than done. But it only ends up diminishing the person you are – which is someone beautiful, with immeasurable value who has something important to say.
Let’s rewind a few years, and let me share with you some of the reasons that I had unsubscribes from my newsletter just for shits and giggles:
-One reason was because I’m an inclusive therapist. Let me explain. Within my relationship newsletter for my couples therapy practice I included a blog post and the cover image was of a same sex couple. So this lady listed her reason for unsubscribing, well – I won’t quote it here – but it had to do with the fact that she didn’t like that.
-Another reason for unsubscribes is because people didn’t remember that they signed up for my newsletter in the first place and reported it as spam. This was really strange because I can see where they signed up for the newsletter two years prior. I can see their IP address where they subscribed from and can see that they have been opening my newsletter and clicking on items and engaging with them over the past two years. However, their reason for unsubscribing is that they never signed up for the newsletter in the first place.
-Someone also unsubscribed and reported my email as spam. This was the same situation as before where they had been opening and reading my emails for quite a while. Within this particular newsletter I shared about an upcoming retreat that I was hosting and they unsubscribed and listed the reason as “spammy content.”
I share all of this to say that I no longer get notifications when people unsubscribe from my newsletters. It’s none of my business and it’s not worth my time and energy to try and figure out why.
I encourage you to do the same. To resist the temptation to closely follow the numbers and to assign your worth to them, with you feeling good about yourself when the numbers rise, and feel bad about yourself when the numbers fall. I’m here to tell you – you’re the same person no matter what the numbers say. Once you realize your inherent worth, you won’t be looking to the numbers for validation.
I’m going to go off on a little side bar for just a moment. I’m sure there’s a time a place to follow the numbers or metrics or whatever. If that’s your strategy, great. But in my own experience, following the numbers has done nothing for my business other than make me obsessed about the numbers and, as a result, neglect the real people behind the numbers. Think about that for a bit.
Looking back, I think it’s a bit silly how worked up I would get over things that are inconsequential to me now. You would not believe how upset and distressed I was about some of these unsubscribes. I was upset about how intolerant people are. I was upset that my emails were being reported as spam, when the subscriber had been opening and reading them for years. I was upset that someone interpreted me sharing about a service I was providing as spammy.
But why in the hell would I want an homophobic lady on my email list where I’m supporting all love? I don’t. And I hope that anyone else with her beliefs makes an exit as well.
And why in the hell would I want someone on my email list who thinks that sharing your offerings is spammy content. The same email list where I’m supporting business owners to own their gifts and share their offerings with the world. I don’t want that either.
Unsubscribes and unfollows are wonderful in that they get you closer to your raving fans. Having followers or subscribers who don’t really like you, or who are ‘meh’ about you only dilutes your message. They take up the space and energy that you could be devoting to those who resonate with your message and really want to hear what you have to say.
I would argue that unsubscribes and unfollows are just as important as subscribes and follows, if not more. Unsubscribes and unfollows indicate that you are saying something of importance.
So let me summarize three ways that unsubscribes and unfollows are good for your business:
1) You are removing people who do not resonate with you or your message – or better yet, they are removing themselves.
2) You have a more captive audience. By having an audience that resonates with you, your message is much more potent and helpful because it’s not being diluted by those followers who are just there to object to what you’re saying and distract you from your purpose.
3) You are saying something important. Not to be harsh, but if you aren’t repelling at least a few people, you’re likely very boring and generic. You may be saying something, but it’s probably not very valuable.
I have quite a bit more to say on this topic, so I’ll be continuing this conversation on my next solo episode (which is Episode 50) coming up in a few weeks. The episode will be titled How To Grow Your Business By Repelling Customers and we’ll dig deeper into this topic.
ACORN (Tarot Card Pull)
Welcome to the acorn segment. With each solo episode I’ll be drawing a tarot card to help provide some magickal inspiration and insight.
The card for this episode is the Two of Wands (reversed).
I’ll describe the card for those of you who may not be familiar. There’s a man standing within his castle wall overlooking the landscape. He is holding a small globe in his hand and is dressed in a red robe. His other hand is resting on an upright wand. The second wand is on his other side, attached to the castle wall.
The Two of Wands (reversed) invites you to go within and ask yourself what you really want. It’s possible that you have recently found yourself on a path that is not fully yours. Maybe you were led or coerced down a path by someone else or by society’s expectations. Either way, something feels off.
You don’t have to continue down a path that isn’t yours, or that doesn’t feel aligned. This card gives you the permission you need to stop and rest for awhile, so that your true path can emerge. Take time to reconnect with yourself and rediscover the dreams and ambitions that have been covered up by external forces for far too long.
The beautiful message from this card is that it is safe for you to trust yourself and your own intuition.
Succinctly, the Two of Wands (reversed) is saying “it’s never too late to follow your dreams.”
I’ll post a picture of the card along with the message today on my instagram @mountainpracticejourneys so head on over and let me know if this message resonates with you at this time.
Thank you so much for joining me today. For episode 48 I’ll be chatting with Raymond Barrett of the Telehealth Certification Institute about creating conditions for self-care as a telehealth therapist.
If you haven’t yet listened to Episode 46, I urge you to do that. In that episode I chat with Kate Murphy about considerations for self-care, scheduling, and boundaries with chronic illness.
Before we end, I wanted to share a testimonial from one of our retreat attendees to give you a sense of what you can expect with our upcoming Spring Forest Retreat.
“The retreat was SO helpful. The more time that goes by, the more I’m like ‘Oh, I loved that!’ So many of us are conditioned that you can never be doing enough, and you need to be productive, and you need to work as much as you can, and learn as much as you can… and that’s just not working for me. One of the gifts of the retreat was that it has helped me just be okay with what is. That there can be ease. I can be more conscious. I can create better from that space. I can deliver better from that space.”
Wow! Pretty powerful, huh? This is what can happen when we give our bodies and minds a chance to rest and relax in nature – along with a bit of intentional and conscientious business coaching peppered into the experience. Oh, and don’t forget the small, supportive community of peers who get you.
Attendance at the retreat is very limited to ensure a nurturing and cozy experience, so visit mountainpracticejourneys.com/spring-retreat/ to apply today.
I’m truly grateful that you choose to join me here for practical, nature-based, magickal support for your business and life. For more inspiration and to see what I’m up to, join me over on instagram @mountainpracticejourneys If you’re enjoying yourself here, please head over to Apple Podcasts and hit those 5 stars and I’ll be over the moon. And if you’d like to work with me, join me in Forestmind, my cozy, small-group mastermind for private practice introverts, highly sensitive therapists, and solopreneurs who help and heal. May the forest be with you.
I Want You To Be Successful In Business & In Life!
Starting, growing, and maintaining a business is a big deal. It's super-exciting and super-scary all at the same time. I created Mountain Practice Journeys to support you through the difficult and muddy terrain, and to celebrate with you when you have reached each summit of the many mountains you will conquer on your journey.
Happy Climbing, Cindy