Hello there, and welcome back to the Mountain Practice Journeys podcast!
I’m your host, Cindy Norton.
Here in Episode 19 I to talk about how to save time and grow your social media following with automation. This is a continuation of Episode 17 where I talked about growing your social media following with authenticity.
Let’s get started.
Podcasts are growing in popularity and there are already so many great private practice podcasts out there. If you join the Trailblazer community via my seasonal newsletter you will receive a free A-Z download that includes a list of my favorite private practice podcasts.
I hope that the Mountain Practice Journeys podcast will earn its spot in your regular podcast listens.
See below for the episode show notes links and transcript…
Episode 19 Show Notes Links
*some links included in the show notes may be affiliate links (see disclaimer below)*
Email: Cindy Norton (email@example.com)
(by showing your support for the podcast, I may reach out to you to see if you would like a shoutout in one of the episodes to promote your business, or just to say thanks)
Apparel: Mountain Practice Journeys Store
Therapist & Counselor Recommendations
Quality Business Cards: MOO [25% off 1st order]
Social Media Scheduling: SocialBee [FREE trial]
Printing: HP Instant Ink [FREE trial]
Graphic Design: Canva
Google Workspace FREE trial (email me for a discount code: firstname.lastname@example.org)
Apparel & Fundraising: Bonfire
Mental Health Match [Use code MPJ2021 for 6 months FREE]
Book: Profit First
Podcasting & Technology Recommendations
Podcast Hosting: Buzzsprout
Microphone: Samson Q2U
Microphone Shock Mount: Knox
Microphone Boom Arm: TONOR
Headphones: Bose QuietComfort 35 II
Audio Editing Software: GarageBand (included with Mac)
Domain Name: Namecheap
Website Hosting: Flywheel
Some links included in this description may be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission, however there is no additional charge to you. Thank you for supporting Mountain Practice Journeys so I can continue to provide you with free content!
Links to other websites, products, and services do not endorse or guarantee the services, products, or information contained at the other sites. The information, products, resources, materials, services, and documents found here are not intended to be a substitute for legal, financial, or other professional advice, nor does their use establish a professional relationship between you and Cindy Norton or Mountain Practice Journeys.
Episode 19 Transcript
Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 19 I’m going to talk about how to save time and grow your social media following with automation. This is a continuation of Episode 17 where I talked about growing your social media following with authenticity.
Let’s get started.
Have you been wanting to start your private practice, but you can’t seem to take that first step? Maybe you’re afraid of failure or lack confidence, or maybe the idea of running your own practice is overwhelming. I’m Cindy Norton, owner of Mountain Practice Journeys and I help therapists and counselors to love the business side of private practice. I’ll share with you practical skills and advice along with a healthy dose of inspiration so that you can be on your way to the practice of your dreams. Put on your hiking boots, and let’s get going.
If you haven’t yet listened to Episode 18, I urge you to do that. In that episode I had a chat with Hanna Woody & Monica LeBlanc of Empowered Enneagram. We talked about how your enneagram type can help & hinder the growth of your private practice.
Now let’s get on to today’s episode.
I’m not gonna lie. Having an active social media account for your business is a lot of work. You have to show up consistently.
It takes quite a bit of time to curate engaging content and create visually appealing graphics. And if you’re having to create new content several times each week, it becomes a never-ending task.
Soon after creating my social media accounts I quickly became tired of the never-ending cycle of creating content every few days. That’s when I started batching. I would go into my facebook account once a month and schedule out several weeks worth of posts. However, after only a few months, this also became a dreaded task.
I really did enjoy sharing helpful and fun content on social media, but I wanted to find an easier and less labor-intensive way. That’s when I decided to invest in a social media scheduler. I can’t believe I didn’t do it sooner because it has been a total game changer. Now I can spend more time engaging on social media instead of being stuck constantly creating and posting content all on my own.
By having my posts automated I actually spend less time on social media overall, but I have been able to spend more time engaging and making genuine connections – which is why I want to be there in the first place. So even though I’m spending less time on social media, my time spent is actually much more meaningful and impactful.
If you know me, you know that I’m a researcher. So I looked at several options for social media schedulers, and found that SocialBee was exactly what I needed. SocialBee allows you to upload your posts and recycle them. It also organizes your content by categories so that you have a better mix of content based on best practice. You can schedule to post on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
When I started my account with SocialBee, I decided to spend the entire weekend creating content and designing graphics for my social media accounts. I was able to upload all the content and create a schedule of when to post.
I love all the features and options. I created an evergreen category which houses all the posts that will remain relevant for some time and they are recycled every 3-6 months. I also have a category for scheduled posts that are more annual in nature, such as posts for certain holidays. And, finally, I use a category where I can batch schedule notices of my podcast episodes ahead of time.
Using SocialBee over the past year has been so helpful in keeping active social media accounts without the dreaded chore of creating content every few days. It does take some time to create all your content and graphics to upload into your scheduler, but once the process starts to become more automated, you can spend your time on the authenticity piece that I talked about in Episode 17.
SocialBee is extremely affordable and it saves me countless hours each month, so if you are interested in getting a free trial, check out the show notes at mountainpracticejourneys.com/episode19 for my referral link.
In this episode, I also wanted to share small ways that you can let people know about your instagram account so that you can get a few new interested followers (without using the shady follow/unfollow technique I talked about in Episode 17): You can add a link to your instagram account in your email signature, you can add a button on your website, you can invite people to follow from your other social media accounts, you can share a link in the social media threads in some of the therapist facebook groups, and you can share a recent instagram post on your personal facebook page to let your friends get an idea of what you post about and they can follow if the content and topics resonate.
During each episode I’ll be giving you one small take away, action step, or mindset shift. I call these acorns. Listen to Episode 0 to get the scoop on what the acorns are all about.
The acorn from this episode is to be patient.
I see so much panic and disappointment in the therapist community about every topic imaginable. You may be saying:
“I’ve been posting on instagram every day this week and I still only have 150 followers!”
“I started a group and no one signed up!”
“I boosted a post on facebook and only got one new like.”
“I launched a course and no one bought it!”
“Oh my God! I opened my practice last month and I’m not full yet!” (see Episode 1)
I believe this panic and disappointment is related to unrealistic expectations. We have been conditioned to get many of the things we want in life immediately. Want an espresso machine? It can be on your doorstep tomorrow with the click of a button.
Let me drop a few truth bombs here. You can post on instagram everyday for a week and not get a ton of new followers. It takes time to build a social media presence.
You can start a group and you are likely to have no one sign up the first time you offer it. And it’s possible that you don’t have anyone sign up the first two or three times you offer the group, but the fourth time may be a charm. Keep showing up.
You can boost a post on facebook and it’s likely that it will do nothing for you. You’ll need to have a marketing strategy that you follow over time in order to see results.
You can launch a course, only for no one to buy it. This is quite common, and it takes time to gain the audience needed to sell even a few copies of your course.
And it is very likely that your practice will be open, days, weeks, and months before you start getting clients. I hope you are seeing a theme here.
In order to be happy and content in your business (instead of your business being a constant hamster wheel of stress and anxiety) you need to move away from the idea of immediacy.
Give your practice time to grow and flourish. This is a topic that has really been on my mind lately and I’ll be sharing more about it over future seasons of the podcast, because I think it is soooo important.
As I outlined in Episode 0, I’ll be alternating between a fun fact and ‘what I’m digging’ segment with each new episode.
What I’m digging for this episode is the Enneagram apparel over in the Mountain Practice Journeys store. I have tank tops, t-shirts, and sweatshirts in various colors that have your enneagram number on them. There’s also other therapy and mental health related apparel if you don’t yet know your Enneagram number.
Remember that any purchase from the Mountain Practice Journeys store helps to support the podcast and keep it going. Also, if you order some apparel I’d love to give you and your business a shout out on the podcast. If you’d like to take advantage of this, just send an email to email@example.com after you place your order and let me know.
You can find a link to the Mountain Practice Journeys store in the show notes at mountainpracticejourneys.com/episode19
Thank you so much for joining me today on your private practice journey.
For Episode 20 I’ll be answering the question: Does your social media account really get you therapy clients? Stay tuned to hear my thoughts on this.
There’s no way you can know how much it means to me that you choose to join me here as I share all things related to private practice. Please subscribe so you don’t miss a step. For more information about this episode, please visit the show notes page at mountainpracticejourneys.com/podcast I truly appreciate you Trailblazers. Your mountain is within reach. Journey on.
I Want You To Be Successful In Private Practice!
Happy Climbing, Cindy