Hello there, and welcome back to the Mountain Practice Journeys podcast!
I’m your host, Cindy Norton.
Here in Episode 12 I chat with Jesse Martin, a holistic business coach. We talk about how therapists and counselors can use their expertise to be highly-paid online consultants and ethically attract their dream clients. Jesse will answer questions such as: Can therapists do consulting and coaching? How much should you charge? How do you get clients? and How do you pick a niche?
Let’s get started.
Podcasts are growing in popularity and there are already so many great private practice podcasts out there. If you join the Trailblazer community via my seasonal newsletter you will receive a free A-Z download that includes a list of my favorite private practice podcasts.
I hope that the Mountain Practice Journeys podcast will earn its spot in your regular podcast listens.
See below for the episode show notes links and transcript…
Episode 12 Show Notes Links
*some links included in the show notes may be affiliate links (see disclaimer below)*
FEATURED LINKS for this Episode:
Jesse’s Website: https://theholisticbusiness.com/
Jesse’s Facebook Group: Holistic Therapists and Coaches
Mountain Practice Journeys (https://mountainpracticejourneys.com)
Email: Cindy Norton (email@example.com)
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Therapist and Counselor Recommendations
EHR: Simple Practice [FREE 30 day trial and $50 credit] (https://www.simplepractice.com/?p=38db1586a4)
Quality Business Cards: MOO [25% off 1st order] (https://refer.moo.com/s/blissfulgratitude)
Appointment Scheduling: Acuity [FREE trial] (https://acuity.jnqsge.net/c/1200875/695071/10639)
Social Media Scheduling: SocialBee [FREE trial] (https://socialbee.grsm.io/mpj)
Printing: HP Instant Ink [FREE trial] (http://try.hpinstantink.com/m7QJZ)
Graphic Design: Canva (https://partner.canva.com/c/1200875/619765/10068)
Google Workspace: [10% off first year] (https://referworkspace.app.goo.gl/Bdo3)
Book: Building Your Ideal Private Practice (https://amzn.to/2QyrPjP)
Note Taking: TUL Junior Notebook (https://amzn.to/2F5JjBF)
Apparel & Fundraising: Bonfire (https://www.bonfire.com/welcome/8319ca11e93a4/)
Therapy Den (https://www.therapyden.com/benefits)
Mental Health Match [Use code MPJ2021 for 6 months FREE] (https://mentalhealthmatch.com/for-therapists)
Open Path (https://openpathcollective.org/?ref=1169)
Book: Profit First (https://amzn.to/3juQguX)
Spreadsheet: Old School Financial Spreadsheet (https://mountainpracticejourneys.com/old-school-financial-spreadsheet)
Credit Card: American Express Blue Cash Everyday [0% APR for 15 months] (http://refer.amex.us/CINDYNY0qf?XLINK=MYCP)
Podcasting and Technology Recommendations
Podcast Hosting: Buzzsprout (https://www.buzzsprout.com/?referrer_id=1247684)
Microphone: Samson Q2U (https://amzn.to/3jqCLfz)
Microphone Shock Mount: Knox (https://amzn.to/3j6bXS9)
Microphone Boom Arm: TONOR (https://amzn.to/3kVRCj2)
Headphones: Bose QuietComfort 35 II (https://amzn.to/3jQXIRe)
Audio Editing Software: GarageBand (included with Mac)
Screen Recorder & Video Editor: Screencast-o-matic (https://screencast-o-matic.com/refer/cqjq0tliVM)
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Episode 12 Transcript
Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 12 I’m going to chat with Jesse Martin, a holistic business coach. We talk about how therapists and counselors can use their expertise to be highly-paid online consultants and ethically attract their dream clients. Jesse will answer questions such as: Can therapists do consulting and coaching? How much should you charge? How do you get clients? and How do you pick a niche?
Let’s get started.
Have you been wanting to start your private practice, but you can’t seem to take that first step? Maybe you’re afraid of failure or lack confidence, or maybe the idea of running your own practice is overwhelming. I’m Cindy Norton, owner of Mountain Practice Journeys and I help therapists and counselors to love the business side of private practice. I’ll share with you practical skills and advice along with a healthy dose of inspiration so that you can be on your way to the practice of your dreams. Put on your hiking boots, and let’s get going.
If you haven’t yet listened to Episode 11, I urge you to do that. In that episode I discuss what to do about those credit card processing fees. Now, here’s my interview with Jesse.
[Zoom Interview with Jesse Martin, a holistic business coach]
During each episode I’ll be giving you one small take away, action step, or mindset shift. I call these acorns. Listen to episode 0 to get the scoop on what the acorns are all about.
The acorn from this episode is that it’s okay to not be a full-time therapist in your practice. It’s okay to do something a little different. Being a therapist is a rewarding and fulfilling job. We provide support to people during their darkest times, and that is invaluable. It also takes a lot of energy to be present for so much distress and suffering day in and day out.
Providing some coaching or consulting in an area that you are passionate about can be energizing, and it may be just what you need to break up your week a little bit. You can still serve the clients that you love to serve, but if you are feeling a little drained, overwhelmed, or even burnt out with being ‘on’ as a therapist all the time, starting a little passion project on the side can get those creative juices flowing.
You can even do something similar to the work you do with clients so that you don’t have to reinvent the wheel. Maybe you want to create a course, workshop, or membership site to provide further education around the topics that you are so well-versed in as a therapist, but provide them in a different setting and in a different format.
After my chat with Jesse, I was inspired to do something like this in my own practice. As many of you may already know, I’m a Licensed Marriage and Family Therapist here in North Carolina and I specialize in working with Happy Couples through my private practice AVL Couples Therapy.
I adore my work with couples and I also wanted to mix things up a bit and do something different, and a little more educational because I love to teach. So I created the Happy Couples Relationship School where I offer an 8 week program for couples. The program takes all the information that I have learned in my 10 plus years of study on healthy relationships and presents it in a fun, educational, and comprehensive way that includes relationship coaching and a supportive online course component.
Through the Happy Couples Relationship School, I can connect with couples all across the world and provide the support they need to have thriving and successful relationships. I hope it was helpful for me to share how I have taken Jesse’s message and applied it in my own business.
I’d love to hear from you if you are thinking about adding a consulting or coaching component to your business, or thinking about doing something a little different with the addition of workshops, courses, or membership sites. Find the post for this episode over on instagram @mountainpracticejourneys and leave me a comment.
As I outlined in episode 0, I’ll be alternating between a fun fact and ‘what I’m digging’ segment with each new episode.
The fun fact for this episode is that What We Do In The Shadows is my absolute favorite TV show. I discovered it during 2020 and it was an absolute gem in the muddiness of that year. It brought me laughter, silliness, and joy. It is a mockumentary of the lives of vampires who live on Staten Island and have been roommates for over 100 years. Nandor, Laszlo, and Nadja are vampires, Colin Robinson is an energy vampire, and Guillermo is Nandor’s familiar.
There’s also a movie by the same name, so I would recommend watching the movie first, and then digging into the TV show. What We Do In The Shadows is my kind of humor and has me laughing out loud, and hopefully it will do the same for you.
Thank you so much for joining me today on your private practice journey.
For episode 13 I’m going to talk about how to niche your therapy practice, as well as how you can niche when you’re not yet sure who your ideal client is.
There’s no way you can know how much it means to me that you choose to join me here as I share all things related to private practice. Please subscribe so you don’t miss a step. For more information about this episode, please visit the show notes page at mountainpracticejourneys.com/podcast I truly appreciate you Trailblazers. Your mountain is within reach. Journey on.
I Want You To Be Successful In Private Practice!
Happy Climbing, Cindy