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Cindy Norton (she/her)

Coach for Private Practice Introverts & Highly Sensitive Therapists

EXCITED and SCARED! These are the two words I hear most often when therapists are talking about the complex mix of emotions related to starting a private practice.

You’re excited because you want to have a dream practice. One where you can attract the clients you do your best work with. A practice built around your lifestyle so that you have time for your friends, family, and hobbies.

You’re also scared. You don’t know how to run a business. And the financial risk may seem too great. There are so many uncertainties. You don’t know how long it will take to fill your practice. And imposter syndrome will be rearing its ugly head making you think that you are not good enough to have your own practice.

I'm Here To Help...

Starting a business is not for the faint of heart. It takes a healthy dose of Passion, Patience, and Persistence. And that’s why I’m here. It’s the reason I started Mountain Practice Journeys.

I’m here to help you to remain passionate about starting and growing your practice. I’m here to share with you the realities of private practice and remind you to remain patient. And I’m here to encourage you to keep going when you feel like giving up.

Other than having gone through the process of starting my own private practice, what is it that makes me qualified to help support you?

My undergraduate degree is in Business Management, and I received education on the topics of marketing, accounting, web design, and business administration.

Therapy is my second career and, when I decided to enroll in my graduate program, I already knew that I wanted to be a couples therapist in private practice before I even submitted my application.

My Story...

So, beginning in 2009, I began researching private practice. I visited the websites of every practice building consultant that I could find, read their blog posts, and participated in free webinars and trainings.

Then podcasts became a thing, and I listened to every single one that I could find related to practice building.

Now that I have been soaking up practice building information like a sponge for the better part of a decade, I have found that my sponge is full and I am now sharing what I have learned with others.

This happened organically. I discovered that many therapist friends were coming to me with questions about practice building. I also found that colleagues who had never considered private practice were coming to me for support in building their business as they watched me grow mine.

Let's Begin...

Branding my practice, honing in on my niche, creating my website, and designing my marketing materials have been some of the most exciting aspects of building my private practice. And I want them to be exciting for you as well!

I understand that many therapists do not have a background in business and sometimes get overwhelmed by just hearing the words “marketing”, “networking”, or “business plan”. I’m here to help you overcome your sense of overwhelm and love the business side of your practice.

Episode 16: How To Launch Your Teletherapy Practice In A Legally And Ethically Compliant Way [with guest Raymond Barrett]

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 16 I chat with Raymond Barrett of the Telehealth Certification Institute about how to launch your teletherapy practice in a...

Episode 15: How To Name Your Therapy Practice

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 15 I’m going to talk about how to name your therapy practice. I’ll share different options and the important considerations for...

Episode 14: Overcoming Common Fears In Private Practice [with guest Jane Carter]

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 14 I chat with Jane Carter of Jane Carter Coaching about overcoming common fears in private practice. We talk about fear, imposter...

Episode 13: How To Niche Your Therapy Practice, With Or Without An Ideal Client

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 13 I talk about how to niche your therapy practice, as well as how you can niche when you’re not yet sure who your ideal client...

Episode 12: How Therapists Can Use Their Expertise To Be Highly-Paid Consultants [with guest Jesse Martin]

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 12 I chat with Jesse Martin, a holistic business coach. We talk about how therapists and counselors can use their expertise to be...

Episode 11: What To Do About Those Credit Card Processing Fees

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 11 I'm going to discuss what to do about those credit card processing fees. And the short answer is: Don’t pass them along to your...

Episode 10: I Do What I Want, So You Should Too

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 10 I’m going to talk about why I do what I want and why you should too. It’s all about feeling confident to work the way that you...

Episode 9: Why You Shouldn’t Charge What You’re Worth

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 9 I’m going to talk about why you shouldn’t charge what you’re worth in your private practice. I know that’s a strange statement,...

Episode 8: Finding Your Ideal Clients With Mental Health Match [with guest Ryan Schwartz]

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 8 I’ll be chatting with Ryan Schwartz, the founder of Mental Health Match. Ryan shares his uplifting and inspiring story of how...

Episode 7: Should You Blog? …And How To Get Started

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 7 I’m going to talk all about blogging, and answer the question “Should you have a blog for your private practice?” Let’s get...

Episode 6: Therapists Not Returning Phone Calls Is A Real Problem

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 6 I’m going to help therapists who are overwhelmed with client inquiries to consider how systems and automation can save them...

Episode 5: Do You Have To Offer A Sliding Scale In Your Private Practice?

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 5 I’m going to talk a bit about sliding scales in private practice, and answer the question "Do you have to offer a sliding scale...

“Every mountain top is within reach if you just keep climbing.” – Barry Finlay

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What You Need To Know About Starting Your Private Practice: An A-Z Guide

By joining my quarterly newsletter you'll become a Trailblazer and receive a free copy of my 32-page guide that covers the most practical considerations to keep in mind as you begin to build your dream practice.

Whether you're thinking about private practice, have just opened your doors, or have been in business for a while, you will find helpful tips.

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