Cindy Norton | Private Practice Consultant & Web Designer for Therapists

EXCITED and SCARED! These are the two words I hear most often when therapists are talking about the complex mix of emotions related to starting a private practice.

You’re excited because you want to have a dream practice. One where you can attract the clients you do your best work with. A practice built around your lifestyle so that you have time for your friends, family, and hobbies.

You’re also scared. You don’t know how to run a business. And the financial risk may seem too great. There are so many uncertainties. You don’t know how long it will take to fill your practice. And imposter syndrome will be rearing its ugly head making you think that you are not good enough to have your own practice.

Starting a business is not for the faint of heart. It takes a healthy dose of Passion, Patience, and Persistence. And that’s why I’m here. It’s the reason I started Mountain Practice Journeys.

I’m here to help you to remain passionate about starting and growing your practice. I’m here to share with you the realities of private practice and remind you to remain patient. And I’m here to encourage you to keep going when you feel like giving up.

Other than having gone through the process of starting my own private practice, what is it that makes me qualified to help support you?

My undergraduate degree is in Business Management, and I received education on the topics of marketing, accounting, web design, and business administration.

Therapy is my second career and, when I decided to enroll in my graduate program, I already knew that I wanted to be a couples therapist in private practice before I even submitted my application.

“Every mountain top is within reach if you just keep climbing.” – Barry Finlay

So, beginning in 2009, I began researching private practice. I visited the websites of every practice building consultant that I could find, read their blog posts, and participated in free webinars and trainings.

Then podcasts became a thing, and I listened to every single one that I could find related to practice building.

Now that I have been soaking up practice building information like a sponge for the better part of a decade, I have found that my sponge is full and I am now sharing what I have learned with others.

This happened organically. I discovered that many therapist friends were coming to me with questions about practice building. I also found that colleagues who had never considered private practice were coming to me for support in building their business as they watched me grow mine.

Branding my practice, honing in on my niche, creating my website, and designing my marketing materials have been some of the most exciting aspects of building my private practice. And I want them to be exciting for you as well!

I understand that many therapists do not have a background in business and sometimes get overwhelmed by just hearing the words “marketing”, “networking”, or “business plan”. I’m here to help you overcome your sense of overwhelm and love the business side of your practice.

3 Words for Private Practice Success: Passion, Patience, and Persistence

3 Words for Private Practice Success

“What have I gotten myself into?” “I should have known that I couldn’t do this.” “This is much harder than I thought.” “Why can’t I make this work?” “Everyone else makes it look so easy.” It is likely that you have said some version of the words above to yourself or...
How Long Will It Take To Build My Private Practice?

How Long Will It Take To Build My Private Practice?

How Long Will It Take To Build My Private Practice? It depends. Don’t you hate that answer? It’s so unpredictable and full of unknowns, which can be very scary, especially when it’s your business and your livelihood is banking on your success. There’s nothing I can...
Networking Burnout Is A Thing

Networking Burnout Is A Thing

Are you burnt out on networking? If so, here are 2 practical scheduling solutions to save your sanity. Opening your new practice is so exciting! You just want to tell everyone about it. And networking is super important for building your practice. If you follow...
Why You Shouldn't Charge What You're Worth

Why You Shouldn’t Charge What You’re Worth

Fee setting can be tough, especially when you are a therapist new to private practice. You don’t want to charge too little, or too much. You’re probably a Goldilocks in that you want it to be “just right”. So, how do you get to this magical and elusive number?  ...
What To Do About Those Credit Card Processing Fees

What To Do About Those Credit Card Processing Fees

What To Do About Those Credit Card Processing Fees Short Answer: Don’t pass them along to your clients! It’s illegal and unethical.   Don’t Break The Law Or Be Unethical Depending upon your state and licensing board, it may be unethical or illegal to charge a...
How To Create Your Cancellation Policy

How To Create Your Cancellation Policy

How To Create Your Cancellation Policy Oftentimes therapists feel lost or overwhelmed when coming up with policies and procedures for their practice, and they struggle even more when it comes to following or enforcing them. In this post I’ll introduce you to some...
Managing Fear On Your Private Practice Journey

Managing Fear On Your Private Practice Journey

Managing Fear On Your Private Practice Journey Fear = Growth There are going to be several times throughout your private practice journey where you want to give up. I can immediately think of 5 of those instances for me! before my first day of grad school before my...
Don't Be Hateful, Be Grateful

Don’t Be Hateful, Be Grateful

With Thanksgiving coming around the corner, we are reminded of being grateful. Although, I hope you are expressing gratitude all throughout the year. This post is just getting started and I already want to express my gratitude for the amazing therapist community that...

I Do What I Want, So You Should Too

It’s the end of the year and I’m feeling a little sassy, so this post is about doing what you want in the new year! There’s so much “noise” out there when it comes to building your practice. I get the term “noise” from John Clarke, as he stresses the importance of...

Should I Blog?

Do you like writing? Are you interested in having a blog on your website? Is blogging included in your marketing plan? Your answer to these questions will determine whether or not you should blog…If you answered “No,” then don’t blog.If you answered “Maybe,” then...

Do I Have To Offer A Sliding Scale?

The short answer is “no, you don’t have to.” The decisions that you face in your private practice are yours (and yours alone) to make. After all, you are the one who is left to work in your business, and you want your practice to work for you. You are going to run...

The True Purpose of Open Path

First Of All, What Is Open Path? Open Path Psychotherapy Collective is a non-profit nationwide network of mental health professionals dedicated to providing in-office mental health care - at a steeply reduced rate - to individuals, couples, children, and families in...

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What You Need To Know About Starting Your Private Practice: An A-Z Guide

This 32-page guide covers the most practical considerations to keep in mind as you begin to build your dream practice.

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