Cindy Norton | Business Consultant & Web Designer for Therapists
My undergraduate degree is in Business Management, and I received education on the topics of marketing, accounting, web design, and business administration.
Therapy is my second career and, when I decided to enroll in my graduate program, I already knew that I wanted to be a couples therapist in private practice before I even submitted my application.
So, beginning in 2009, I began researching private practice. I visited the websites of every practice building consultant that I could find, read their blog posts, and participated in free webinars and trainings.
Then podcasts became a thing, and I listened to every single one that I could find related to practice building.
Now that I have been soaking up practice building information like a sponge for the better part of a decade, I have found that my sponge is full and I am now sharing what I have learned with others.
This happened organically. I discovered that many therapist friends were coming to me with questions about practice building. I also found that colleagues who had never considered private practice were coming to me for support in building their business as they watched me grow mine.
Branding my practice, honing in on my niche, creating my website, and designing my marketing materials have been the most exciting aspects of building my private practice. And I want them to be exciting for you as well!
I understand that many therapists do not have a background in business and sometimes get overwhelmed by just hearing the words “marketing”, “networking”, or “business plan”. I’m here to help you overcome your sense of overwhelm and love the business side of your practice.