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Cindy Norton (she/her)

Coach for Private Practice Introverts & Highly Sensitive Therapists

EXCITED and SCARED! These are the two words I hear most often when therapists are talking about the complex mix of emotions related to starting a private practice.

You’re excited because you want to have a dream practice. One where you can attract the clients you do your best work with. A practice built around your lifestyle so that you have time for your friends, family, and hobbies.

You’re also scared. You don’t know how to run a business. And the financial risk may seem too great. There are so many uncertainties. You don’t know how long it will take to fill your practice. And imposter syndrome will be rearing its ugly head making you think that you are not good enough to have your own practice.

I'm Here To Help...

Starting a business is not for the faint of heart. It takes a healthy dose of Passion, Patience, and Persistence. And that’s why I’m here. It’s the reason I started Mountain Practice Journeys.

I’m here to help you to remain passionate about starting and growing your practice. I’m here to share with you the realities of private practice and remind you to remain patient. And I’m here to encourage you to keep going when you feel like giving up.

Other than having gone through the process of starting my own private practice, what is it that makes me qualified to help support you?

My undergraduate degree is in Business Management, and I received education on the topics of marketing, accounting, web design, and business administration.

Therapy is my second career and, when I decided to enroll in my graduate program, I already knew that I wanted to be a couples therapist in private practice before I even submitted my application.

My Story...

So, beginning in 2009, I began researching private practice. I visited the websites of every practice building consultant that I could find, read their blog posts, and participated in free webinars and trainings.

Then podcasts became a thing, and I listened to every single one that I could find related to practice building.

Now that I have been soaking up practice building information like a sponge for the better part of a decade, I have found that my sponge is full and I am now sharing what I have learned with others.

This happened organically. I discovered that many therapist friends were coming to me with questions about practice building. I also found that colleagues who had never considered private practice were coming to me for support in building their business as they watched me grow mine.

Let's Begin...

Branding my practice, honing in on my niche, creating my website, and designing my marketing materials have been some of the most exciting aspects of building my private practice. And I want them to be exciting for you as well!

I understand that many therapists do not have a background in business and sometimes get overwhelmed by just hearing the words “marketing”, “networking”, or “business plan”. I’m here to help you overcome your sense of overwhelm and love the business side of your practice.

Episode 39: 7 Steps To A 7 Figure Business with guest Jamey Schrier

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 39 I chat with Jamey Schrier of Practice Freedom U about the 7 steps to a 7 figure business. Jamey shares a wealth of valuable...

Episode 38: Don’t Be Hateful, Be Grateful – Thanksgiving Special

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 38 - the Thanksgiving Special Episode - I encourage collaboration over competition, while highlighting the importance of gratitude...

Episode 37: Keeping The Spark Alive In Your Money Relationship with guest Jane Carter

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 37 I chat with Jane Carter of Jane Carter Coaching about keeping the spark alive in your money relationship. Let’s get...

Episode 36: The 3 A’s Of Having A Sensitive Practice with guest Liz Gray

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 36 I chat with Liz Gray of Organize and Thrive about her model of the 3 A’s of having a sensitive practice. Let’s get...

Episode 35: Overcoming Challenges As A Highly Sensitive Therapist In Private Practice with guest Liz Gray

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 35 I chat with Liz Gray of Organize and Thrive about overcoming challenges as a highly sensitive therapist in private practice....

Episode 34: Managing Fear On Your Private Practice Journey – Halloween Special

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 34 - the Halloween Special Episode - I’m going to talk to you about how to manage fear on your private practice journey. Let’s get...

Episode 33: 7 Signs Of A Bad Business Coach with guest Lindsay Bryan-Podvin

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 33 I chat with Lindsay Bryan-Podvin of Mind Money Balance about the seven signs of a bad business coach. Let’s get...

Episode 32: 4 Signs Of A Good Business Coach with guest Lindsay Bryan-Podvin

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 32 I chat with Lindsay Bryan-Podvin of Mind Money Balance about the four signs of a good business coach. Let’s get...

Episode 31: 5 Golden Rules To Convert Social Media Connections Into Paying Clients with guest Adi Gabay

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 31 I chat with Adi Gabay of Marketing for the Modern Therapist about the five golden rules for therapists who want to convert...

Episode 30: Demystifying Website Options

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 30 I talk about websites and help to demystify all the website options that are available to you. I'll review DIY websites,...

Episode 29: Self-Care Isn’t Selfish: Lessons Learned with guest Melissa Zawisza

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 29 I chat with Melissa Zawisza of Reilly Counseling in Texas. We talk about all the reasons that self-care isn’t selfish, and the...

Episode 28: Considerations For Deciding Between Insurance And Private Pay

Hello there, and welcome back to the Mountain Practice Journeys podcast! I’m your host, Cindy Norton. Here in Episode 28 I share some considerations to help you decide whether to be private pay or take insurance in your private practice. Let’s get...

“Every mountain top is within reach if you just keep climbing.” – Barry Finlay

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What You Need To Know About Starting Your Private Practice: An A-Z Guide

By joining my quarterly newsletter you'll become a Trailblazer and receive a free copy of my 32-page guide that covers the most practical considerations to keep in mind as you begin to build your dream practice.

Whether you're thinking about private practice, have just opened your doors, or have been in business for a while, you will find helpful tips.

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